Cookies

Purpose

This policy sets out the basis on which Rolex SA (“we”, “our” or “us”) use cookies on our website www.rolex.com.

Cookies & web beacons

A cookie is a small file of letters and numbers that is stored on the hard drive of your device. Cookies are used to distinguish you from other users of our website. This helps us to understand how you are using our website.

Amending cookies & web beacons

For our website, you can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you block or delete all cookies from our website, the website should still work. By continuing to browse our website, you are agreeing to the use of cookies.

First-party cookies

These cookies are set by rolex.com, in order to ease your navigation and remember your settings.

You will find below the list of the first party cookies used on rolex.com

  • Cookie name / rlx-language
    Cookie purpose / This cookie is used to determine the language used to navigate the website.
    Cookie expiration / 1 year
    Storage / This cookie is stored under the .rolex.com domain.

Performance cookies

Rolex uses performance & tracking solutions to further improve our website in order to always provide you with the best possible online experience tailored to your needs.

Analytics tools

Adobe Analytics:

This solution helps Rolex understanding how people are using rolex.com ; for example they help collecting information on which web page visitors go, how long they stay or if they come back. Data collected remains anonymous.

COOKIE USAGE :

  • Cookie name / AMCV_###@AdobeOrg
    Cookie purpose / This cookie is used to determine the number of days since a user last visited the website.
    Cookie expiration / 2 years
    Storage / This cookie is stored under the .rolex.com domain.

  • Cookie name / AMCVS_###@AdobeOrg
    Cookie purpose / This cookie is used to set and store a unique visitor ID which is used across Experience Cloud Solutions. This ID helps to recognize the user.
    Cookie expiration / Session cookie
    Storage / This cookie is stored under the .rolex.com domain.

  • Cookie name / demdex
    Cookie purpose / Audience Manager sets this cookie to assign a unique ID to a site visitor. The demdex cookie helps Audience Manger perform basic functions such as visitor identification, ID synchronization, segmentation, modeling, reporting, etc.
    Cookie expiration / 180 days
    Storage / This cookie is stored under the .demdex.net domain.

  • Cookie name / dpm
    Cookie purpose / DPM is an abbreviation for Data Provider Match. It tells internal, Adobe systems that a call from Audience Manager or the Adobe Experience Cloud ID Service is passing in customer data for synchronization or requesting an ID.
    Cookie expiration / 180 days
    Storage / This cookie is stored under the .dpm.demdex.net domain.

  • Cookie name / everest_g_v2
    Cookie purpose / This cookie is created after a user initially clicks a client's ad, and is used to track user clicks and interactions on the website with a user ID. 
    Cookie expiration / 2 years
    Storage
    / This cookie is stored under the .everesttech.net domain.

  • Cookie name / s_cc
    Cookie purpose / This cookie is set and read by the JavaScript code to determine if cookies are enabled.
    Cookie expiration / Session cookie
  • Storage /  This cookie is stored under the .rolex.com domain.
  • Cookie name / s_ecid
    Cookie purpose / This cookie is used to set and store a unique visitor ID which is used by Experience Cloud Solutions. The purpose of this cookie is to allow persistent ID tracking in the 1st-party state and is used as a reference ID if the AMCV cookie has expired.
    Cookie expiration / 2 years
    Storage / This cookie is stored under the .rolex.com domain.

  • Cookie name / s_getNewRepeat
    Cookie purpose / This cookie is used to store the date of the visit and to identify whether a visitor is a new visitor or a repeat visitor.
    Cookie expiration / 30 days
    Storage / This cookie is stored under the .rolex.com domain.


Akamai:
Akamai is a global content delivery network (CDN) providing web and Internet security services.


COOKIE USAGE:

  • Cookie name / AKA_A2
    Cookie purpose / This cookie is used to speed up content delivery on websites using the adaptive acceleration feature, which enables DNS Prefetch and HTTP2 Push. 
    Cookie expiration / 1 hour
    Storage
    / This cookie is stored under the .rolex.com domain.
  • Cookie name / akacd_PROD-rolex_com
    Cookie purpose / This cookie contains the information of the phased release (Akamai's release system) of www.rolex.com. 
    Cookie expiration / Session cookie
    Storage
     / This cookie is stored under the www.rolex.com domain.
  • Cookie name / RT
    Cookie purpose 
    / This cookie contains information on the users session to support Akamais cache functionality.
    Cookie expiration
     / 7 days
    Storage 
    / This cookie is stored under the .rolex.com domain.

ContentSquare:
ContentSquare is a solution which aggregates usage and frequency data so as to improve user experience. Statistics created are anonymous.

COOKIE USAGE:

  • Cookie name / _cs_c
    Cookie purpose / This cookie is used by ContentSquare to save the user consent to be tracked.
    Cookie expiration / 13 months
    Storage 
    / This cookie is stored under the .rolex.com domain.

  • Cookie name / _cs_id
    Cookie purpose / This cookie contains ContentSquare’s user identifier.
    Cookie expiration / 13 months
    Storage 
    / This cookie is stored under the .rolex.com domain.

  • Cookie name / cs_mk_aa
    Cookie purpose / This cookie is used for Adobe Analytics integration. It stores the value of the csMatchingKey which is a random number plus timestamp in milliseconds.
    Cookie expiration / 30 minutes
    Storage 
    / This cookie is stored under the .rolex.com domain.

  • Cookie name / _cs_s
    Cookie purpose / This cookie contains the number of page views within the running session for ContentSquare Solution.
    Cookie expiration / 30 minutes
    Storage 
    / This cookie is stored under the .rolex.com domain.

 

New Relic:
This platform helps Rolex monitoring page load performances across all users.

COOKIE USAGE:

  • Cookie name / JSESSIONID
    Cookie purpose / This cookie is used to store the user’s session.
    Cookie expiration / Session cookie
    Storage 
    / This cookie is stored under the .nr-data.net domain.

Quantcast:
This Consent Management Platform (CMP) solution helps Rolex provide users with options to exercise their consent preferences and legitimate interests at granular levels.

COOKIE USAGE:

  • Cookie name / d
    Cookie purpose / A value of a third-party cookie set in the quantserve.com domain which is a domain managed by Quantcast.
    Cookie expiration / 3 months
    Storage
     / This cookie is stored under the .quantserve.com domain.

  • Cookie name / _dlt
    Cookie purpose / This cookie sets a unique ID for the session. This allows the website to obtain data on visitor behaviour for statistical purposes.
    Cookie expiration / Session cookie
    Storage 
    / This cookie is stored under the .rolex.com domain.

  • Cookie name / euconsent-v2
    Cookie purpose / This cookie is used to store a user's "service" consent which restricts consent choices only to the current site, and does not honor choices made on other sites.
    Cookie expiration / 13 months
    Storage 
    / This cookie is stored under the .www.rolex.com domain.

  • Cookie name / mc
    Cookie purpose / A value of a third-party cookie set in the quantserve.com domain. The value of this cookie is a compact encoding of the mc cookie’s membership in retargeting segments and information about third-party partners of Quantcast, such as advertising exchanges.
    Cookie expiration / 1 year
    Storage 
    / This cookie is stored under the .quantserve.com domain.

  • Cookie name / __qca
    Cookie purpose / This cookie is used to accurately track visitors for website traffic.
    Cookie expiration / 13 months
    Storage 
    / This cookie is stored under the .rolex.com domain.

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