The Rolex foundry
Mastering precious metals
Gold Rolex watches possess a truly captivating radiance, born of years of experience in perfecting the use of this precious metals. Only by controlling the whole process can Rolex guarantee a peerless, enchanting lustre on its watchcases and bracelets alike.
Rolex exclusively uses 18 ct gold, a princely alloy composed of 750‰ (thousandths) of pure gold, plus exactly the right mixture of elements including silver and copper necessary to produce the different types of 18 ct gold: yellow, white and Everose, Rolex’s pink gold alloy. Exclusive formulas ensure exceptional durability, polishability – and an extraordinary sheen that lasts for generations.